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5.6 Typography as Primary Visual System

Heydays · fluid scale, weight contrast, whitespace — minimal decoration

Scandinavian minimal

Design that stays quiet until it speaks.

Editorial rhythm

Large display sizes carry the brand; body copy stays airy with generous line-height. Colour is restrained — grey text for secondary reading, near-black for headlines.

No chrome

Buttons and links defer to type: underlines, small caps, or weight change instead of heavy panels. The reference scale uses clamp() so the system survives from phone to cinema display.

Tokens live on .typ-showcase in heydays-typography-system.css, mirroring the reference doc’s fluid scale.